Omni Capital Retail Finance launches 3 new products – All in one day!

18 July 2017

Omni Capital Retail Finance (‘Omni Capital’), the market leading point-of-sale finance provider, has announced the launch of three new products in partnership with ‘The Game Fair’.

The new products will fall under the newly created brand ‘Game Fair Finance’ and marks the beginning of a long-term partnership between the two parties.

For The Game Fair who are celebrating their 59th year, the move signifies an important expansion for their portfolio – Continuing steps to venture outside of a solely annual event.

Emily Thomas, marketing manager at Omni Capital said of the lenders involvement “These three new products are a natural evolution for our business. We’ve been working closely with retailers within the Field Sports market for a long time and are proud to be launching products that we know they will love, and will help increase participation within the sport.”

To guarantee that visitors can maximise their purchasing potential at the event (taking place at Hatfield House from the 28th-30th July); Game Fair Finance will encompass the following 3 areas:

  1. Personal Loans
  2. Festival Finance – Camping
  3. Retail Finance

1. Personal Loans

To help visitors take advantage of the fantastic show offers, Game Fair Finance will place money when and where consumers need it. Game Fair Finance Personal Loans will be available before, during and after the show.

Pre-show applications can be submitted online, with the funds being released the day before the show. Alternatively, for those spontaneous purchases, Game Fair Finance will be available on-site with applications being processed in the Fishing Village. If approved, the money will be in the applicants’ bank account within 2 hours of acceptance.

Game Fair Finance is using Omni Capital’s state-of-the-art technology, offering decisions in seconds in a secure and entirely paperless process. For more information, visit the Game Fair Finance team in the fishing village, or, visit the website.

Loans are subject to status.

2. Festival Finance – Camping

Want to make the event a weekend away for the family? Why pay now, when you can pay later? The launch of interest free finance on camping packages demonstrates The Game Fair’s commitment to helping consumers spend money at the show, rather than just on the show. For more information, visitors should visit The Game Fair’s website.

3. Retail Finance

An evolution of the lenders current proposition, Omni Capital will be working with both new and existing retailers turning browsers into buyers. Game Fair finance offers customers an alternative payment solution, enabling people to spread the cost of their hobbies and enjoy their past- times affordably. If you are a retailer who wishes to setup a facility in-advance of the show, get in touch with a member of their team now.

James Gower, managing director of The Game Fair said of the announcement “This move further demonstrates the long-term commitment of The Game Fair to the industry. With finance available on-site within 5 minutes, we have created a new opportunity for all visitors to purchase products using an affordable payment plan. A move that is equally valuable to exhibitors and consumers.”

Emily Thomas, marketing manager of Omni Capital, added: “We are delighted that we’ve found a partner who shares both our commitment to the sector,
and who strives to push the boundaries creating market innovations.”

If you are interested in learning more about Game Fair Finance, visit the Fishing Village at The Game Fair.

For retailers interested in setting up Game Fair Finance, please email

Game Fair