After the highs of the pandemic boom, the cycling industry is finding its balance again. With falling sales volumes but continued interest in performance and e-bikes, there’s a clear opportunity for retailers who can evolve with the market. Here’s a snapshot of where cycling stands today—and how retail finance can help keep momentum going.
Cycling: A Sector on the Cusp of Recalibration
The cycling industry is navigating a challenging gear shift. UK bike sales fell to around 1.45 million units in 2024, the lowest this century, according to industry reports. While overall demand has dipped, e-bikes remain relatively resilient, now accounting for nearly 10% of total bike sales.
Safety and infrastructure challenges persist—research shows 58% of women cite road safety as a major reason for cycling less often, highlighting the importance of accessible routes. At the same time, many retailers are seeing steady interest in servicing, accessories, and higher-spec models from committed riders.
Smart businesses are investing in seamless online-to-in-store journeys and practical solutions for bigger-ticket items.
With point-of-sale finance, retailers can help customers manage the cost of premium bikes and gear—making purchases more accessible while boosting conversion and brand trust.
