As gym memberships surge—particularly among Gen Z—so too does interest in bringing the experience home. The indoor gym equipment market is thriving, fuelled by connected products, monthly subscriptions, and the flexibility of training on your terms.
Retailers now face a dual opportunity: meeting demand for smart, high-spec kit, and helping customers finance these bigger-ticket purchases with confidence.
Home Gym Equipment: Where Tech, Flexibility and Fitness Collide
The indoor fitness space is having a moment. Gym memberships are up—especially among Gen Z—yet consumers are increasingly building out home setups that mirror the convenience and connectivity of commercial gyms. Smart bikes, rowers, and strength systems now come with monthly subscription models, transforming static machines into personalised fitness ecosystems.
As a result, transaction values are climbing. It’s not unusual for a single piece of equipment to cost £1,000–£3,000, particularly when bundled with content or smart integrations. Retailers are responding by integrating finance solutions at checkout, giving customers the power to spread costs without trading down on quality.
Point-of-sale finance not only boosts accessibility—it helps retailers increase conversion and basket size, while building long-term loyalty in a growing category.
